Message content flagged by automatic spam detection algorithms will be reviewed by a human operator. If the human operator decides the message is promotional, the sending number may be blocked by the operator platform. To prevent this, use the following guidelines for creating messages.


Content creation

These best practices make messages more valuable to consumers and less likely to trigger real-time content analysis from messages flagged incorrectly as spam.


If the message is reviewed by a third party, out of context, it should appear to be a transactional, application-to-person message, originating from a specific request by the end user.


In general, message content should include:

  • Your firm name

  • A reference to the reason the message is being sent

  • A STOP message

While a STOP message does not need to be included in every message sent, consider sending it with every fourth or fifth message.

Message content should avoid:

  • Generic URL shortener links

  • The words “Free,” “Now,” “Offer,” “Winner,” or any other promotional-sounding language.

  • Requests for action without specifying context.

Set expectations for message frequency

You should set the proper expectation with the consumer for message frequency. If you plan to send five texts a month, then disclosing “5 messages a month” on the first interaction leads to a better user experience.


Sensitive content

Messages that contain terms related to the following sensitive topics are inspected closely and are more susceptible to carrier blocking:

  • Loan offers

  • Quotes (unsolicited)

*Keywords: Next Message, NextMessage, Spam

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